People's Conceptions of Mass Media [electronic resource] : A Study about the People's Conceptions as to the Significance of the Mass Media and Their Functions before and after the Introduction of Television / Veikko Pietila.

This report deals with several questions concerning the Finnish people's conceptions of the mass media, especially in a situation when the introduction of a new medium, television, is changing the field of mass communication. The subjects for the survey were television owners and non-owners in...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Pietila, Veikko
Corporate Author:	Tampere Univ. (Finland). Research Inst
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1971.
Subjects:	Attitude Change. Attitudes. Audiences. Broadcast Television. Higher Education. Mass Media. Media Research. National Surveys. News Media. Public Opinion. Television Research.