An Empirical Investigation of a Belief Comparison Change Model [electronic resource] / Michael E. Roloff.

An important area for communication researchers has been the relationship between persuasive messages and their impact on attitudes, beliefs, and behavior. A model is presented to clarify the relationship between persuasive messages and attitudes. In an effort to establish the validity of the model,...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Roloff, Michael E.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1975.
Subjects:	Attitudes. Behavioral Science Research. Beliefs. Communication (Thought Transfer) Higher Education. Models. Persuasive Discourse. Research Methodology. Social Attitudes.