Slicing the Attitude Pie [electronic resource] : A Validity and Reliability Study of a New Attitude Assessment Technique / James T. Lull and Joseph N. Cappella.

This paper introduces a new measure of attitude, the "attitude pie," which attempts to separate true neutrality from degree of indifference while providing an evaluation score on the issue being judged. A large reliability-validity study involving ten attitude traits, four different method...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Lull, James T.
Other Authors:	Cappella, Joseph N.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1976.
Subjects:	Attitude Measures. Attitudes. Educational Research. Measurement Instruments. Predictive Measurement. Predictive Validity.