Communication Channel Selection for Reaching Older Persons [electronic resource] / Ramona R. Rush and K. E. M.

A number of general considerations in communication channel selection are noted, and the literature of channel use among older persons is reviewed. Selected approaches to communicating with older persons are described briefly. While television is the dominant medium among older persons generally, pr...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Rush, Ramona R.
Other Authors:	K. E. M.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1975.
Subjects:	Communications. Educational Background. Information Seeking. Mass Media. Media Research. Media Selection. Networks. Older Adults. Surveys.