The right sensory mix [electronic resource] : targeting consumer product development scientifically / Diana Derval.

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Bibliographic Details
Online Access:	Full Text (via Springer)
Main Author:	Derval, Diana
Format:	Electronic eBook
Language:	English
Published:	Berlin ; London : Springer, 2010.
Subjects:	Consumers' preferences. Senses and sensation. Consumer behavior > Psychological aspects. Target marketing. Product differentiation.

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Full Text (via Springer)

Holdings details from Online
Call Number:	HF5415.32 .D47 2010
HF5415.32 .D47 2010	Available