Marketing intelligent systems using soft computing [electronic resource] : managerial and research applications / Jorge Casillas and Francisco J. Martínez-López (eds.)

The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full und...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Casillas, J. (Jorge), Martínez-López, Francisco J. (Francisco José)
Format:	Electronic eBook
Language:	English
Published:	Berlin : Springer-Verlag, ©2010.
Series:	Studies in fuzziness and soft computing ; v. 258.
Subjects:	Soft computing. Artificial intelligence. Marketing.