Strategic management of professional service firms [electronic resource] : theory and practice / Stephan Kaiser, Max Josef Ringlstetter.
Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketi...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Heidelberg ; New York :
Springer-Verlag Berlin Heidelberg,
©2011.
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| Subjects: |
| Summary: | Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies. |
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| Physical Description: | 1 online resource (xvii, 208 pages) : illustrations. |
| Bibliography: | Includes bibliographical references (pages 189-202) and index. |
| ISBN: | 9783642160639 3642160638 9783642160622 364216062X |
| Source of Description, Etc. Note: | Print version record. |