Strategic management of professional service firms [electronic resource] : theory and practice / Stephan Kaiser, Max Josef Ringlstetter.

Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketi...

Full description

Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Kaiser, Stephan, 1971-
Other Authors:	Ringlstetter, Max Josef, 1959-
Format:	Electronic eBook
Language:	English
Published:	Heidelberg ; New York : Springer-Verlag Berlin Heidelberg, ©2011.
Subjects:	Professional corporations > Management. Strategic planning.