Sustainable marketing of cultural and heritage tourism / Deepak Chhabra.
"Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws toge...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Abingdon, Oxon, England ; New York :
Routledge,
©2010.
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| Series: | Routledge critical studies in tourism, business and management.
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| Subjects: |
Table of Contents:
- 1. Marketing of Heritage Tourism
- - 2. Setting a Sustainability Stage for Heritage Tourism
- - 3. Strategic Sustainable Heritage Tourism Marketing Model
- -4. Museums
- - 5. Historic House Museums
- - 6. Heritage Hotels and Resorts
- - 7. Heritage Festivals
- - 8. Heritage Tourism Merchandise
- - 9. Future of Sustainable Marketing: Contemplation and Challenges.