The association guide to going global : new strategies for a changing economic landscape / Steven M. Worth.

"Why going global is critical-and inevitable-for your association's growth and survival -- Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their ad...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Worth, Steven M.
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, ©2010.
Subjects:	Trade associations. Associations, institutions, etc. International business enterprises. Globalization.