Corporate social strategy : stakeholder engagement and competitive advantage / Bryan W. Husted, David Bruce Allen.

"Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helpi...

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Bibliographic Details

Main Author:	Husted, Bryan, 1957-
Other Authors:	Allen, David Bruce, 1951-
Format:	Book
Language:	English
Published:	Cambridge, UK ; New York : Cambridge University Press, 2011.
Subjects:	Social responsibility of business. Social entrepreneurship. Social action > Economic aspects. Strategic planning > Social aspects.