Strategic international management [electronic resource] : text and cases / Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.

Strategic International Management" takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networ...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Morschett, Dirk
Other Authors:	Schramm-Klein, Hanna, Zentes, Joachim
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : Gabler, 2010.
Edition:	2nd ed.
Subjects:	International business enterprises > Management.