The political marketing game / Jennifer Lees-Marshment.
"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2011.
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| Subjects: |
Norlin Library - Stacks
| Call Number: |
JF2112.C3 L43 2011
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| JF2112.C3 L43 2011 | Available Place a Hold |