Hispanic marketing : connecting with the new Latino consumer / Felipe Korzenny, Betty Ann Korzenny.

"Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It's about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they ne...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Korzenny, Felipe
Other Authors:	Korzenny, Betty Ann, 1933-
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, ©2012.
Edition:	2nd ed.
Subjects:	Hispanic American consumers. Consumer behavior > United States. Target marketing > United States.