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Persuasion & influence for dummies / by Elizabeth Kuhnke.

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"Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve a...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Kuhnke, Elizabeth
Other title:Persuasion and influence for dummies.
Format: eBook
Language:English
Published: Chichester, West Sussex : Wiley, ©2012.
Subjects:
Persuasion (Psychology)
Communication.
Table of Contents:
  • Part I: Preparing to Persuade and Influence
  • Chapter 1. Laying the Groundwork for Persuasion and Influence
  • Chapter 2. Finding Common Ground with Your Audience
  • Chapter 3. Establishing an Emotional Connection
  • Chapter 4. Putting Together a Compelling Case
  • Chapter 5. Establishing Your Credibility
  • Chapter 6. Exhibiting and Exercising Your Expertise
  • Part II: Developing Your Persuasive and Influencing Skills
  • Chapter 7. Listening Actively
  • Chapter 8. Gaining and Maintaining Your Audience's Interest
  • Chapter 9. Gearing Your Approach to Different Decision-Making Styles
  • Part III: Picking the Right Approach
  • Chapter 10. Getting Things Done with the Help of Others
  • Chapter 11. Leading by Example
  • Chapter 12. Appealing to Other People's Drives, Needs and Desires
  • Part IV: Putting Persuasion and Influencing Skills into Practice
  • Chapter 13. Getting Physical
  • Chapter 14. Perfecting Your Persuasive Voice
  • Part V: The Part of Tens
  • Chapter 15. Ten Sure-Fire Ways to Influence Anyone
  • Chapter 16. Ten Ways to Persuade Electronically
  • Chapter 17. Ten Ways to Persuade over the Phone
  • Chapter 18. Ten Essential Instruments for Your Persuasion Toolkit.

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