The business of iPhone and iPad App Development [electronic resource] : making and marketing Apps that succeed / Dave Wooldridge with Michael Schneider.

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sale...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Wooldridge, Dave
Other Authors:	Schneider, Michael (Lawyer and software developer)
Format:	Electronic eBook
Language:	English
Published:	New York : Apress : Springer Science+Business Media, LLC, ©2011.
Edition:	2nd ed., updated and expanded.
Subjects:	Application software > Development. Application software > Marketing. iPhone (Smartphone) > Programming.