The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein.

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Bibliographic Details
Main Author: Lowenstein, Michael W., 1942-
Format: Book
Language:English
Published: Milwaukee, Wis. : ASQ Quality Press, 2011.
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Holdings details from PASCAL Offsite
Call Number: HF5415.5 .L685 2011
HF5415.5 .L685 2011 Available Place a Hold