Pervasive advertising [electronic resource] / Jörg Müller, Florian Alt, Daniel Michelis, editors.

This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of spons...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Müller, Jörg P., 1965-, Alt, Florian, Michelis, Daniel
Format:	Electronic eBook
Language:	English
Published:	London : Springer, ©2011.
Series:	Human-computer interaction series.
Subjects:	Advertising > Data processing. Electronic commerce. Ubiquitous computing.