Crafting strategy : embodied metaphors in practice / Loizos Heracleous and Claus D. Jacobs.

"The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of t...

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Bibliographic Details

Main Author:	Heracleous, Loizos Th
Other Authors:	Jacobs, Claus D.
Format:	Book
Language:	English
Published:	Cambridge, UK ; New York : Cambridge University Press, 2011.
Subjects:	Strategic planning. Metaphor > Social aspects. Creative thinking. Organizational behavior.