The use of the semantic differential in a study of self image [microform] : product image, and prediction of consumer choice.

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Bibliographic Details
Main Author:	Lamone, Rudolph P., 1931-2023
Format:	Thesis Microfilm Book
Language:	English
Published:	1967.
Subjects:	Advertising. Consumers. Business names.

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Holdings details from PASCAL Offsite
Call Number:	Microfilm 3179
Microfilm 3179	Available Place a Hold