Service business development : strategies for value creation in manufacturing firms / Thomas Fischer, Heiko Gebauer, Elgar Fleisch.

"How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatic...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Fischer, Thomas, 1959-
Other Authors:	Gebauer, Heiko, 1976-, Fleisch, Elgar
Format:	eBook
Language:	English
Published:	Cambridge, UK : Cambridge University Press, ©2012.
Subjects:	Manufacturing industries > Management. Service industries. Customer services. Business.