Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

"Praise for the first edition: 'Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies.'--Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administrat...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Peppers, Don
Other Authors:	Rogers, Martha, 1952-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, ©2011.
Edition:	2nd ed.
Subjects:	Customer relations > Management. Consumers' preferences. Relationship marketing. Information storage and retrieval systems > Marketing.