Seduction by contract [electronic resource] : law, economics, and psychology in consumer markets / Oren Bar-Gill.

'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, mislea...

Full description

Bibliographic Details

Online Access:	Full Text (via Oxford Scholarship Online)
Main Author:	Bar-Gill, Oren
Format:	Electronic eBook
Language:	English
Published:	Oxford : Oxford University Press, 2012.
Subjects:	Consumer contracts. Marketing. Consumers > Attitudes.