Communicating clearly about science and medicine : making data presentations as simple as possible-- but no simpler / John Clare.

"Scientific communication is challenging. The subject matter is complex and often requires a certain level of knowledge to understand it correctly; describing hazard ratios, interpreting Kaplan Meier curves and explaining confounding factors is different from talking about a new car or clothing...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Clare, John
Format:	eBook
Language:	English
Published:	Farnham, Surrey, England ; Burlington, VT : Gower, ©2012.
Subjects:	Communication in science. Communication in medicine. Lectures and lecturing. Science in mass media.