Sales excellence [electronic resource] : systematic sales management / Christian Homburg, Heiko Schäfer, Janna Schneider.

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Homburg, Christian, 1962-
Other Authors:	Schäfer, Heiko, Schneider, Janna
Format:	Electronic eBook
Language:	English
Published:	Berlin ; New York : Springer, ©2012.
Series:	Management for professionals.
Subjects:	Sales management.