Sensory evaluation practices / edited by Herbert Stone, Rebecca N. Bleibaum, Heather A. Thomas.

Understanding "what" consumers want and "why" are two of the most significant hurdles faced by any business creating products for consumers. Properly conducted sensory research experiments can provide answers to these questions and more. Sensory evaluation provides strategic info...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Stone, Herbert
Other Authors: Bleibaum, Rebecca N., Thomas, Heather A.
Format: eBook
Language:English
Published: Amsterdam ; Boston : Elsevier/Academic Press, 2012.
Edition:4th ed.
Series:Food science and technology international series.
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Call Number: TX546 .S46 2012
TX546 .S46 2012 Available