The rise of marketing and market research / edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.

"Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, wh...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Berghoff, Hartmut, Scranton, Philip, Spiekermann, Uwe, 1963-
Format:	eBook
Language:	English
Published:	New York, NY : Palgrave Macmillan, 2012.
Series:	Worlds of consumption.
Subjects:	Marketing > History. Marketing research > History. Economic history.