Global luxury trends : innovative strategies for emerging markets / edited by Jonas Hoffmann, Associate Professor of Marketing, SKEMA Business School, France, and Ivan Coste-Manie⁺ђre, Professor of Marketing, SKEMA Business School, France.

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxur...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Hoffmann, Jonas, 1977- (Editor), Coste-Manière, Ivan (Editor)
Format:	eBook
Language:	English
Published:	Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
Subjects:	Luxury goods industry. Luxury goods industry > Forecasting. Luxuries > Marketing.