HTML5 advertising [electronic resource] / John Percival.

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and d...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Percival, John
Format:	Electronic eBook
Language:	English
Published:	Berkeley, CA : New York : Apress ; Distributed to the Book trade worldwide by Springer, ©2013.
Series:	Expert's voice in Web development.
Subjects:	HTML (Document markup language) Internet advertising.