The Oxford handbook of corporate reputation / edited by Michael L. Barnett and Timothy G. Pollock.

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to the...

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Bibliographic Details

Other Authors:	Barnett, Michael L., Pollock, Timothy G.
Other title:	Corporate reputation.
Format:	Book
Language:	English
Published:	Oxford : Oxford University Press, 2012.
Edition:	1st ed.
Series:	Oxford handbooks.
Subjects:	Corporate image > Management. Corporations > Public relations. Communication in management. Public relations.