Effectiveness of online marketing campaigns [electronic resource] : an investigation into online multichannel and search engine advertising / Sebastian Klapdor.

Internet advertising has come of age, yet little is known in research and practice about how advertising on digital channels really works. Sebastian Klapdor has conducted two studies that focus on multichannel online advertising and search engine advertising. In an interdisciplinary approach the aut...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Klapdor, Sebastian
Format:	Thesis Electronic eBook
Language:	English
Published:	Wiesbaden : Springer Gabler, ©2013.
Subjects:	Internet marketing > Evaluation. Academic theses.