Multicultural marketing : selling to a diverse America / Marlene L. Rossman.

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Bibliographic Details
Online Access:	Full Text (via EBSCO)
Main Author:	Rossman, Marlene L.
Format:	eBook
Language:	English
Published:	New York : AMACOM, ©1994.
Subjects:	Market segmentation > United States. Minority consumers > United States. Market segmentation. Minority consumers. United States.

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Full Text (via EBSCO)

Holdings details from Online
Call Number:	HF5415.127 .R673 1994eb
HF5415.127 .R673 1994eb	Available