The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.

"You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized. offering little or no true differentiation. What would your customers truly value? Experiences ... The authors explore how successful companies create experiences that en...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Author:	Pine, B. Joseph
Other Authors:	Gilmore, James H., 1959-
Format:	eBook
Language:	English
Published:	Boston : Harvard Business School Press, ©1999.
Subjects:	Product management. Diversification in industry. Customer services.