The leap to globalization : creating new value from business without borders / arry Korine and Pierre-Yves Gomez ; foreword by S. Ghoshal.
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base.
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Format: | eBook |
Language: | English |
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San Francisco :
Jossey-Bass,
©2002.
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Edition: | 1st ed. |
Series: | Jossey-Bass business & management series.
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Internet
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HD62.4 .K668 2002eb
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HD62.4 .K668 2002eb | Available |