The essential brand book : over 100 techniques to increase brand value / Iain Ellwood.

Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a huge multinational corporation. Any organization that provides a product or service needs to communicate its benefit to its customers. A strong brand is the essential medium in this process. Full...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Author:	Ellwood, Iain
Format:	eBook
Language:	English
Published:	London : Kogan Page, 2002.
Edition:	2nd ed.
Subjects:	Brand name products. Product management.