Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey.

Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. The unique contribution of this book is the particular and careful emphasis on the understanding of human trading relationships as central to relationship marketing....

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Author:	Varey, Richard J., 1955-
Format:	eBook
Language:	English
Published:	Chichester : Wiley, ©2002.
Subjects:	Relationship marketing. Communication in marketing.