Enterprise marketing management : the new science of marketing / Dave Sutton and Tom Klein.

Enterprise Marketing Management is the manifesto for the New Science of Marketing. It gives marketing managers of any company the tools and know-how to create nothing less than a marketing revolution. The revolution is marketing that works, marketing that sells.

Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Author:	Sutton, Dave, 1963-
Other Authors:	Klein, Tom, 1965-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : J. Wiley & Sons, ©2003.
Subjects:	Marketing > Management.