Discourses in place : language in the material world / Ron Scollon, Suzie Wong Scollon.

Publisher description: Explores how the physical and material characteristics of language in the world give meaning to communication. Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture tha...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Author:	Scollon, Ronald, 1939-
Other Authors:	Scollon, Suzanne B. K.
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, 2003.
Subjects:	Semiotics. Visual communication. Indexicals (Semantics)