Tourist destination images and local culture : using the example of the United Arab Emirates / Verena Schwaighofer.
An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into th...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbade ; New York :
Springer-Gabler,
[2014]
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| Series: | BestMasters.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
G155.A1 S24 2014eb
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| G155.A1 S24 2014eb | Available |