Religions as brands : new perspectives on the marketization of religion and spirituality / edited by Jean-Claude Usunier, Jörg Stolz.

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members an...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Usunier, Jean-Claude, Stolz, Jörg
Format:	eBook
Language:	English
Published:	Farnham : Ashgate, ©2014.
Series:	Ashgate AHRC/ESRC religion and society series.
Subjects:	Religion > Economic aspects. Branding (Marketing) Consumption (Economics)