Religions as brands : new perspectives on the marketization of religion and spirituality / edited by Jean-Claude Usunier, Jörg Stolz.
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members an...
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| Online Access: |
Full Text (via ProQuest) |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Farnham :
Ashgate,
©2014.
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| Series: | Ashgate AHRC/ESRC religion and society series.
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| Subjects: |
| Summary: | During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. This interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: (1) the commoditization of religion, (2) the link between religion and consumer behaviour, and (3) the economics of religion. |
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| Physical Description: | 1 online resource (xix, 256 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781409467564 1409467562 1306284260 9781306284264 |
| Source of Description, Etc. Note: | PDF. |