Advanced social media marketing [electronic resource] : how to lead, launch, and manage a successful social media program / Tom Funk.

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isnt whether to take your business onto social media platformsbu...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Funk, Tom, 1965-
Format:	Electronic eBook
Language:	English
Published:	[New York] : Apress : Distributed to the Book trade worldwide by Springer Science+Business Media, ©2013.
Subjects:	Social media > Marketing. Internet marketing. Social marketing. Marketing > Management.