Marketing Fresh Fruits and Vegetables / by R. Brian How.

1 Markets, Sources, and the Marketing System.- 1. The United States Market for Food.- 2. The United States Market for Fresh Fruits and Vegetables.- 3. Sources of Fresh Fruits and Vegetables.- 4. Major Sources of Supply: California, Florida, and Mexico.- 5. The Marketing System and Firms Involved: An...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	How, R. Brian
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US : Imprint : Springer, 1991.
Subjects:	Fruit > Marketing. Vegetables > Marketing.