Webvertising : the ultimate Internet advertising guide / edited by SCN Education B.V.
It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details th...
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| Online Access: |
Full Text (via Springer) |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
Morgan Kaufman,
2000.
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| Series: | HOTT guide.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF6146.I58 W43 2000eb
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| HF6146.I58 W43 2000eb | Available |