Webvertising : the ultimate Internet advertising guide / edited by SCN Education B.V.
It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details th...
Saved in:
| Online Access: |
Full Text (via Springer) |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
Morgan Kaufman,
2000.
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| Series: | HOTT guide.
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| Subjects: |
| Summary: | It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money. |
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| Physical Description: | 1 online resource (270 pages) : illustrations. |
| ISBN: | 9783322867933 3322867935 |
| Source of Description, Etc. Note: | Print version record. |