Rethinking place branding : comprehensive brand development for cities and regions / Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors.

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and e...

Full description

Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Kavaratzis, Mihalis (Editor), Warnaby, Gary (Editor), Ashworth, G. J. (Gregory John) (Editor)
Format:	eBook
Language:	English
Published:	Cham [Switzerland] : Springer, [2015]
Subjects:	Branding (Marketing) Place marketing.