Advances in Advertising Research. (Vol. V) : Extending the boundaries of advertising / Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki (eds.)

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers f...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Banks, Ivana Bušljeta (Editor), Pelsmacker, Patrick de, 1957- (Editor), Okazaki, Shintaro (Editor)
Format:	eBook
Language:	English
Published:	Wiesbaden [Germany] : Springer Gabler, [2015]
Subjects:	Advertising > Congresses. Advertising. Conference papers and proceedings.