Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference / Elizabeth J. Wilson and William C. Black, editors ; Cindy Capello, proceedings coordinator.

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international mark...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Corporate Author:	Academy of Marketing Science. Annual Conference
Other Authors:	Wilson, Elizabeth J. (Editor), Black, William C., 1951- (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer, [2015]
Series:	Developments in marketing science.
Subjects:	Marketing > Congresses. Marketing. Conference papers and proceedings.