Strategic international management : text and cases / Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activ...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Authors:	Morschett, Dirk (Author), Schramm-Klein, Hanna (Author), Zentes, Joachim (Author)
Format:	eBook
Language:	English
Published:	Wiesbaden : Springer Gabler, 2015.
Edition:	3rd edition.
Subjects:	International business enterprises > Management. Strategic planning.