Wine queens : understanding the role of women in wine marketing / Mojca Ramšak.

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Ramšak, Mojca (Author)
Format:	eBook
Language:	English
Published:	Cham : Springer, 2015.
Series:	SpringerBriefs in business.
Subjects:	Wine and wine making > Marketing. Women in the wine industry.